Auto body shop · Brossard, South Shore Montreal
Monsieur Rusty Carrosserie: found on Google, plus 5 new customers from ads in 30 days
Two growth paths, one shop, run side by side. A Google Business Profile was managed for 90 days until calls came in on their own. In that same period, a 30-day Google Ads campaign added estimate requests on top. Every request was tracked to its final outcome: customer or not.
Results vary by business, market, offer, response time, sales process, and available capacity. This example is not a guarantee of future performance.
Client reporting outcomes only
3 customers from the Google profile · 5 customers from the campaign · each counted once
Google Business Profile · 90 days management
34 calls from Google in 90 days. No ads.
Monsieur Rusty Carrosserie · Brossard, South Shore Montreal · Google Business Profile
Source: Google Business Profile dashboard
The shop's Google Business Profile did its own job, with no ad spend behind it: 751 people viewed the profile and 34 of them called, about one call every three days. Three of those calls became new customers. These calls came from Maps and local search, not from the campaign.
Context
- Period: 90 days of management
- Channel: Google Business Profile (Maps and local search)
- Customer action: Direct calls from the profile
- Starting situation: The shop had a profile, but it was not working for it: missing services, few recent photos and reviews, and no one keeping it current.
Who handled what
- What More Ads handled: Profile optimization, categories and services, photos, review generation, weekly posts, and monthly reporting from the Google Business Profile dashboard.
- What Monsieur Rusty handled: Answering calls, quoting the work, scheduling approved repairs, and confirming which callers became customers.
How results were matched
Profile views and calls are counted from the Google Business Profile dashboard over the 90-day management period. New customers were counted only when the shop confirmed that a caller from the profile approved repair work. Three of 34 calls were confirmed as new customers. Because the ad campaign ran during the same period, each customer was counted once, under the channel that brought the first contact. No customer appears in both sets of numbers.Google Ads · 30-day campaign
18 leads became 5 new customers in 30 days
Monsieur Rusty Carrosserie · Brossard, South Shore Montreal · 30 days · Google Ads
Monsieur Rusty turned five of 18 leads into new customers: 27.8%. That result shows why lead quality and fast follow-up matter as much as lead count. A smaller campaign can still do real business when the inquiries fit the services offered and the shop answers quickly.
Why lead count alone doesn't tell you much
The number of leads a campaign brings in doesn't tell you whether it's helping your business grow. The questions that matter are:
- 1Was the lead answered?
- 2Was the person a good fit?
- 3Did they ask for an estimate or book a time?
- 4Did they show up?
- 5Did they become a customer?
Context
- Campaign: One month
- Channel: Google Ads
- Lead type: Online estimate requests
- Starting situation: Monsieur Rusty wanted new repair work coming in, and wanted to track how many inquiries became actual customers, not just how many forms got filled out.
Who handled what
- What More Ads handled: Campaign strategy, Google Ads, targeting, the photo-estimate landing page, automated follow-up, campaign optimization, and lead-to-customer reporting.
- What Monsieur Rusty handled: Reviewing the vehicle damage and submitted pictures, preparing estimates, scheduling approved repairs, completing the work, and confirming which leads became customers.
How results were matched
Customers were counted as campaign results when Monsieur Rusty's records connected an approved repair to the original campaign lead. More Ads reports followed each request from the initial photo-estimate submission through engagement, qualification, estimate preparation, and customer outcome. Five of the 18 campaign leads became customers, producing a lead-to-customer rate of 27.8%. These five are separate from the three customers counted under the Google profile.Want more customers and clear results?
If your business has room to take on more customers, we can help you bring in more requests, follow up faster, and turn more of them into estimates, appointments, and sales.
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